What Is Historical Linguistics

Historical linguistics—traditionally known as  philology—is the branch of linguistics concerned with the development of a language or of languages over time. The primary tool of historical linguistics  is the comparative method, a way of identifying relations among languages in the absence of written records. For this reason, historical linguistics is sometimes called  comparative-historical linguistics. Linguists  Silvia Luraghi and ‎Vit Bubenik point out that the official act of birth of comparative historical linguistics is conventionally indicated in Sir William Jones The Sanscrit Language, delivered as a lecture at the Asiatic Society in 1786, in which the author remarked that the similarities between Greek, Latin, and Sanskrit  hinted to a common origin, adding that such languages might also be related to Persian, Gothic  and the Celtic languages (The Bloomsbury Companion to Historical Linguistics, 2010).    Examples and Observations Linguistic history is basically the darkest of the dark arts, the only means to conjure up the ghosts of vanished centuries. With linguistic history, we reach farthest back into the mystery: humankind.(Cola Minis, quoted by Lyle Campbell in Historical Linguistics: An Introduction, 3rd ed. Edinburgh University Press, 2013)[A] language  is not some gradually and imperceptibly changing object which smoothly floats through time and space, as historical linguistics based on philological material all too easily suggests.(Paul Kiparsky, 1968; quoted by Richard D. Janda and Brian D. Joseph in The Handbook of Historical Linguistics. Wiley-Blackwell, 2003) The Nature and Causes of Language Change Historical linguistics studies the nature and causes of language change. The causes of language change find their roots in the physiological and cognitive makeup of human beings. Sound changes usually involve articulatory simplification as in the most common type, assimilation. Analogy and reanalysis are particularly important factors in morphological change. Language contact resulting in borrowing is another important source of language change. All components of the grammar, from phonology to semantics, are subject to change over time. A change can simultaneously affect all instances of a particular sound or form, or it can spread through the language word by word by means of lexical diffusion. Sociological factors can play an important role in determining whether or not a linguistic innovation is ultimately adopted by the linguistic community at large. Since language change is systemic, it is possible, by identifying the changes that a particular language or dialect has undergone, to reconstruct linguistic history and thereby posit the earlier forms from which later forms have evolved.(William OGrady et al., Contemporary Linguistics: An Introduction. Bedford, 2001) Dealing With Historical Gaps [O]ne fundamental issue in  historical linguistics concerns how best to deal with the inevitable gaps and discontinuities that exist in our knowledge of attested language varieties over time. . .One (partial) response is that—to put matters bluntly—in order to deal with gaps, we speculate about the unknown (i.e. about intermediate stages) based on the known. While we typically use loftier language to characterize this activity... the point remains the same. In this respect, one of the relatively established aspects of language that can be exploited for historical study is our knowledge of the present, where we normally have access to far more data than could ever possibly become available for any previously attested stage (at least before the age of audio and video recording), no matter how voluminous an earlier corpus may be.(Brian D. Joseph and Richard D. Janda, On Language, Change, and Language Change. The Handbook of Historical Linguistics. Wiley-Blackwell, 2003)

The Story Of An Hour Isolation Essay - 878 Words

Claudia Revelo Dr. Robert Meade ENGL 110 26 September 2017 Images of Confinement and Escape in â€Å"The Story of an Hour† Images of confinement and escape in â€Å"The Story of an Hour† by Kate Chopin. Is shown all throughout the story, Mrs. Mallard felt trapped she did not seem happy at all. The feeling of freedom seemed to take over Mrs. Mallard body. Her exhaustion seems to confine her so when Mrs. Mallard heard the news about her husband. All she could think of is being alone and confining herself in a room where she can express how she truly feels. Mrs. Mallard felt tied down and exhausted from being trapped. Instead of her†¦show more content†¦Showing that Mrs. Mallard has been dispirited showing a lot about her character. Immediately after Mrs. Mallard receives the news about her husband she races to her room where she sits in â€Å" a comfortable, armchair†. The chair symbolizes her oppressive life she had and freedom from society’s expectations. Since it was a tradition to be married by a certain age their marriage was probably planned. So she may have been oblig ated to marry Bentley. Sitting in the chair and looking out the window Mrs. Mallard starts to indulge in her thoughts. An open window is also a form of her freedom. Her paying attention to the blue sky, and describing it as a blue sky, big clouds, tree tops and the smell of fresh rain. By describing all the senses imagery was also being used the image representing on how she imagined her new life without her husband. The open window is a symbol for her bright future and her husband that won t be there anymore to change her decisions. Imagery is shown throughout the story by showing how Receiving the news of death is very strong especially to someone s emotions. If told the wrong way it can be very harmful. Especially when finding out that they are still alive and be as powerful as the news that they re still alive. Mrs. Mallard news of her husband’s death seemed like a positive thing for her. Showing she went through a lot and was not really aShow MoreRelatedReza Banakars Essay In Search of Heimate: A Note on Franz Kafkas Concept of Law669 Words   |  3 Pages In the essay In search of Heimate: A Note on Franz Kafkas Concept of Law, the writer Reza Banakar reviews Kafkas intrepretation of the legal system within his writings. Banakar concocts a passionate arguement for the fact that in the story of The Trial, law is not only a concept but an experience that leaves a indiviual feeling trapped. He also gives a well thought out testimony to support the claim that The Trial bridges the concept of the human condition and the legal system together. EvenRead Mo rePrejudice and Discrimination1551 Words   |  7 PagesDiscrimination on Class Inequality Section 1: Executive Summary This essay is about prejudice and discrimination occurring in Singapore context to address Class discrimination. 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Comparing Media on Trangendered People and Social Issues Free Essays

In this, the 21st century, control over the masses seems to becoming more apparent from a hierarchy containing a handful of self-selected highly ranked, influential individuals. Controlling the views and beliefs of whole nations of people, by controlling what information they receive and how this information is delivered. Some of these people are highly respected, trusted and in positions of authority. We will write a custom essay sample on Comparing Media on Trangendered People and Social Issues or any similar topic only for you Order Now Their words have the power to not only give hope to, but also scare and shape the beliefs of their followers who, unquestionably trust in their intentions. A prime example of this powerful influence on society is in the so-called democratic country of Australia, where one man, Rupert Murdoch, owns two thirds of the nation’s biggest newspapers. 75% of the remaining is owned by one other man, John Fairfax (Donavan, 2011). So then, the well-known saying ‘Don’t believe everything you read or hear’ is a good reminder to anyone subjected to receiving the news anywhere in Australia, to keep an open mind, be sceptical and seek out any other facts through further research before making up their minds on a reported situation. Just because something is broadcast through the media, or is said by an important person, it does not automatically make it fact or cover the whole truth. Very rarely are both sides of a story ever expressed unbiasedly, bringing forth all facts and information and then leaving it up to the individual to make a decision. Consequently, this paper will compare different media outlets. One stemming from great power and position, and the other from a small local community organisation, showing the different strategies and contexts in which they report, how and who they influence and what factual information they use to back up their statements on the topic of transgendered people. Before examining these differences, it is important to mention that the term ‘transgender’ can be defined several ways academically, so for the sake of this paper ‘transgender’ will be used as the umbrella term covering people whose biological sex does not completely, in part or at all coincide with their gender identity. Furthermore, it must be mentioned that gender identity is different from homosexuality, which is sexual orientation. Transgendered people, like everybody else can be straight, bi, gay or somewhere in-between (Dra. Torres, 2001). For a group of people that have existed as some predict, since mankind’s genetic make-up started to differ from ’perfect’ (Reitz, 2009), equality in society has never seemed to exist for long, if at all. There are historical accounts throughout Ancient Greece, Rome and across the Mediterranean to the Middle East of transgendered people worshipping their transgendered goddesses and not only being socially accepted but thought to possess powers of protection and good fortune. That was until Christian and Islamic influences spread and not only were their religious beliefs defamed and eradicated, transgendered people were as well (Dra. Torres, 2001). 2000 years on it seems not much has changed in the eyes of the Catholic Church. On the 22rd of December 2008, Pope Benedict XVI gave his annual end of year Christmas speech to a room filled with archbishops and priests. Broadcasted from inside the Vatican, through their personally owned television station, website, and printed in newspapers across the globe. He summarised the year that was, describing in lengthy detail the occurrence of World Youth Week in Australia, sending messages of peace to war-torn countries and comparing gay and transgendered people to a rainforest. At a time of year that is supposed to be about spreading peace and joy and bringing people together, Pope Benedict XVI started off with these blessings saying â€Å"†¦The grace of God has appeared for all. He then mention World Youth Week in all its glory following by saying and the earth is a gift we must all protect and not abuse the earth’s resources for personal gain. He states it is the Church’s responsibility to firmly publicly protect the earth and the self-destructive man from himself. He describes human being disposition of being man and woman and this ‘self-destructive man’ is anyone that does not ‘respect the order of creation’ by treating it as out of date philosophy of metaphysics. His reasoning that transgende red people exists follows. What is often expressed and understood by the term â€Å"gender† ultimately ends up being man’s attempt at self-emancipation from creation and the Creator. Man wants to be his own master, and alone – always and exclusively – to determine everything that concerns him. Yet in this way he lives in opposition to the truth, in opposition to the Creator Spirit. Rain forests deserve indeed to be protected, but no less so does man, as a creature having an innate â€Å"message† which does not contradict our freedom, but is instead its very premise. The great scholastic theologians described marriage, understood as the life-long bond between a man and a woman, as a sacrament of creation, which the Creator himself instituted– without modifying the â€Å"message† of creation†¦ From this perspective, we should†¦ defend love against sex as a consumer good, the future against the exclusive claims of the present, and human nature against its manipulation. †(Pope Benedict XVI, 22nd Dec 2008) Christmas day, three days later his speech hypocritically had the following comments. Wherever the dignity and rights of the human person are trampled upon; †¦ wherever fratricidal hatred and the exploitation of man by man risk being taken for granted; wherever internecine conflicts divide ethnic and social groups and disrupt peaceful coexistence;†¦ wherever the basics needed for survival are lacking; wherever an increasingly uncertain future is regarded with apprehension, even in affluent nations: in each of these places may the Light of Christmas shine forth and encourage all people to do their part in a spirit of authentic solidarity. (Pope Benedict XVI, 25th Dec, 2008) This is a man in charge of the wealthiest city, representing ‘The Creator’, in the largest populated religion globally, consisting of just below550 million people. His statements were not only badly timed, but uneducated, unethical to say the least and unacceptable to come from a man with such powerful status and influence. He has labelled transgendered people as non-believing mavericks, who chose to change their sex to rebel and free themselves. From what exactly, is incomprehensible the way he puts it, just that they want to emancipate themselves. Not by getting a crazy haircut or wearing outrageous clothing. Not by not socially conforming and not following trends and not even by becoming Atheist. But by subjecting themselves to multiple, painful operations, enduring a hormonal rollercoaster, being socially unaccepted, ridiculed, disowned and being a target for violence. As he sees it, depending on where these self-freeing masters-of-their-own-destiny are from they are ‘choosing’ to throw away almost every basic human right, to instead live a life most likely filled with prostitution and drugs! That’s emancipation? Benedict XVI, 2008) This total misconception has no factual basis, and is obvious from the only reference being ancient theologians’ description on marriage, which resulted in not only offending the gender diverse, but homosexual people as well, who, through further research found he used the same ‘emancipation reason’ on two years earlier (Benedict XVI, 2006). He is basically saying that gay people are a threat to creation because if everyone ‘chose’ to be gay creation would cease to exist. Ironically enough the same could be said about the celibate priesthood. This was an unnecessary personal attack, abusing his position and the media tools he has at his disposal to turn what should have been an inspirational and motivating speech to other power religious leaders into an excuse to breed a prejudice point of view that reached and is still reaching millions. On the very opposite, more positive end of the scale there thankfully exists an organisation called ‘the Gender Centre’ residing in Sydney, Australia. They are funded by Human Services and Community Services and provide a range of facilities not only for transgendered people, but to their loved ones and also organisations. Their pledge states â€Å"†¦The Gender Centre is†¦ committed to educating the public and service providers about the needs of people with gender issues. † (Polare, Jul-Sep, 2011) Their services include support and education, social and support groups, drug and alcohol counselling, HIV/AIDS information, condoms and lube distribution, needle exchange, accommodation, referrals to specialists, outreach programs, counselling and support groups for families of transgendered and the production of a quarter-yearly magazine called ‘Polare’. Polare, Jan-Mar, 2011) Polare is a free magazine and every edition is packed full of helpful information, personal entries and latest news stories all relating to gender issues and the local society. It reports the facts and allows people to send in unsolicited contributions and also has forums on their website for gender issue discussion and debate allowing for all opinions to be heard and responded to. Every page turned exposes more helpful companies and services, for example the Jan-March issue’s page 12 has an ad for a hair removal company, an ad encouraging under 25 year old transgendered to write into the magazine sharing their stories. Opposite on page 13, an article on how a male to female transgender named Lana, fought to be accepted into a professional women’s golf tournament in the US, which she won not only the right to play but the tournament itself. The story continues on with other transgendered sports players and the difficulties they have faced including Lana’s legal battle to be accepted in the US, Britain and European professional golfing tours. Her fight forced the review of the National Collegiate Athletic Association polices making it easier for other transgendered people to compete in sports and fit in in society, whilst also raising awareness (Cummings, 2011). In issue 88 July-Sep 2011, pages 8-12 covers in depth information on the Gender Centre and what they do. Unlike the Pope’s speech, they address transgendered people by name and highlight the social issues they face such as homelessness, social isolation, unemployment and family rejection and provides services to help each of these and more (Moore, 2011). Ironic to what he represents, there was no mention of any solution or help from Pope Benectict XVI. Further in issue 88 are stories of new drug treatments for Hepatitis C and legal battles transgendered are fighting to have the right to be classified as they see themselves not on what their genitalia represents. At the very back of every edition, they have a ‘Directory Assistance’ section six pages long containing services and organisations. These contacts are aimed to help not only the transgendered but the homosexual community too. It covers all states over Australia and includes a few international contacts (Gender Centre, 2011). Online, the Gender Centre provides a 41 page fact sheet covering a wide variety of interrelated topics. From information on their training sessions they can provide for employers and organisations, to information on intersex and ambiguous genitalia. It also provides 10 pages of information on all the rights transgendered people have and highlights different circumstances. It also includes useful contact details of legal and other organisations that might be needed especially in an emergency. (Gender Centre, 2008) It is relieving to see such organisations exist, for such a special group of people living in a society so overpowered by greedy, power-hungry individuals. These people go through so much emotional trauma and psychological stress just trying to understand themselves and who they really are. To then go out into such a critical society and be able to hold their heads high with pride deserves recognition at the strength and resilience the human spirit is capable of. In conclusion, it would only be foolish to wait for a day and age where everyone is considered as worthy as the next, because as the time passes, the rich and powerful only seem to be getting richer and in more powerful positions, controlling more and more what the masses are lead to believe. The worst thing about this, especially when it comes to the leader of a religious group, is the loss of the basic human morals and consideration for other people in general, losing sight of what and who they are representing and influencing. Instead of helping out fellow human beings because they care and want to help, unfair and hypocritical judgements are passed. It just goes to show that even the Catholic Church makes huge mistakes, but as long as our community organisation groups exists, hope can still spread among the people. How to cite Comparing Media on Trangendered People and Social Issues, Essays

Classical Ethical Theories and Hacking - Myassignmenthelp.Com

Question: Discuss about the Analysing of case study from the perspective of four classical ethical theories including utilitarianism, deontology, virtue and contract. Answer: Introduction Hacker-for-hire website released the names of the buyers and their respective addresses online. The website provided the hacking services in Sweden and Australia. It asked for the name and address of the buyer along with the reason for the hack job to be done. The buyers believed that the information that they provided would be kept a secret; however, the details of 60 Australians were revealed to the public (Tung, 2015). The report covers the ethical analysis of the activity using different ethical theories, such as, Utilitarianism, Deontology, Virtue Theory and Contract Theory of Ethics. Utilitarianism Theory As per the principles that are defined under this theory of Ethics, an act is evaluated as ethically correct or incorrect on the basis of the utility of the same. Utility in this case refers to the pleasure that is gained as a consequence of the action and the absence of the evil or suffering caused by the action. In the case study, hacker-for-hire is a website that provides illegal services to the customers. The execution of such hacking services may cause pleasure to the buyer in terms of understanding the details of the accounts or systems that are hacked. However, it will result in suffering for the party that is hacked. The private and sensitive information of the hacked account or system will be exposed in front of the unauthorized entities (Bentham, 2005). The line of business that the web site deals in is not legal in itself. However, releasing the details of its customers to the public can also not be justified. It will lead to the embarrassment for the customers and will also cause a lot of humiliation. It can be seen that the utility of the action is causing more suffering as compared to the pleasure. Therefore, the activity has been termed as ethically incorrect and unjustified as per the Utilitarianism Theory of Ethics (Gamlund, 2012). Deontology Theory The Deontology Theory of Ethics is the ethical theory that says that the activities and actions that are performed must adhere to the set of rules and guidelines that are defined around them. As per the Australian laws, it is not legal to carry out hacking activities that are not carried out by the professional entities under the defined contracts. The hackers and the buyers of such services can face legal obligations as a result. Also, it has been stated that the organizations must protect the private and sensitive details of its customers under the Intellectual Property rights and policies. The regulations suggest that the privacy of the information must be maintained at all times (ONeill, 2010). In this case, hacker-for-hire is a web site that was carrying out illegal activities. The activity of contracting the site for carrying out hacking services was not correct on the ethical grounds as per this theory. However, to reveal the details of the buyers in public is not an ethical countermeasure that should have been adopted. The website was already carrying out an unethical activity and added to the same by not adhering to the Intellectual Property rights (Equip, 2017). There is a clear violation of Australian laws and Intellectual Property rights in this case. It is due to this reason that the act is termed as ethically incorrect on the basis of the principle of the Deontology Theory of Ethics. Virtue Theory As per the Virtue Theory of Ethics, an activity can be termed as ethically correct is it has positive virtues associated with it. The virtues that were associated with the buyers to contact the web site to hack a particular system or an application were completely selfish in nature. The activity was based upon the suspicion, jealously and the motive to cause harm to the party that will be hacked (Hursthouse, 2000). In the activity that was carried out by the web site which included the release of the buyer details in the public, the virtues that were associated were the selfish benefits to gain publicity at the cost of the embarrassment of the others (Bowden, 2005). In both the cases, the virtues that have been associated with the activities are not positive. They are selfish and negative in nature and therefore, the activity that has been described in the case study has been termed as ethically incorrect as per the Virtue Theory of Ethics (Grcic, 2013). Contract Theory Contract theory of Ethics is based upon the principles that state that the actions that are carried out shall be in agreement with the social norms and guidelines and must adhere to the same. In the society that we live in, it is necessary to maintain peace and harmony. The same shall be done without causing damage to the rest of the entities that are present in the society. The actions that are executed must also abide by the same. The activities that the buyers were carrying out by contracting the web site for hacking a particular system or application were not legal. It was also not in accordance with the social norms and guidelines. It would have resulted in the disturbance of social harmony or peace. For instance, one of the buyers had requested the hacking of the phone of her husband as she was suspicious that her husband was cheating on her. The correct method as per the social norms was to directly discuss the matter with the husband rather than involving a third party in between (Browne, 2012). The web site was not doing the correct activities by providing such hacking services to its customers. It then released the names and details of the buyers in public without their consent. This resulted in a lot of embarrassment and humiliation for the buyers. It also led to the disturbance of the social harmony for the parties that were involved. The actions that were carried out by the web site were also not in accordance with the social guidelines (Wempe, 2004). The two sets of activities, that is, the activities of the buyers and the activities of the web site were not in social agreement. It has therefore been evaluated that the actions mentioned in the case study were not ethically correct as per the ethical theory of Contract. Recommendations and Conclusion Hacking is an activity that cannot be justified or accepted unless it is professional and the parties that are involved have provided their consent. There are various hacking activities that are performed for testing of the systems and applications and those activities are legal as well. However, in this case, the hacking services that were being provided by the web site were not legal. These services may have resulted in the legal obligations for the buyer and for the service provider as well. It was necessary to put a stop on the same. The mechanism that the web site adopted to do the same was not ethical as well. The details of the buyers were released in public which led to a lot of embarrassment and humiliation for them. The corrective and ethical form of action would have been to deny the services to the buyers and to inform them in private that consent will be required from all the parties to carry out hacking services and activities. The web site should have also obtained a professional contract to execute the hacking services. References Bentham, J. (2005). Business Ethics: Utilitarianism. Retrieved 7 September 2017, from https://ww2.it.nuigalway.ie/staff/h_melvin/prof_skill/L2_handout.pdf Bowden, P. (2005). Virtue ethics, Aristotle and organisational behaviour. Retrieved 7 September 2017, from https://w3.unisa.edu.au/hawkeinstitute/gig/aapae05/documents/bowden-virtue.pdf Browne, K. (2012). Introduction to the social contract theory. Retrieved 7 September 2017, from https://www2.econ.iastate.edu/classes/econ362/hallam/Readings/SocialContractHelium.pdf Equip. (2017). Ethics Theories: Utilitarianism Vs. Deontological Ethics - Christian Research Institute. Christian Research Institute. Retrieved 7 September 2017, from https://www.equip.org/article/ethics-theories-utilitarianism-vs-deontological-ethics/ Gamlund, E. (2012). Ethics. Retrieved 7 September 2017, from https://www.uio.no/studier/emner/matnat/ifi/MNSES9100/v14/lectures/mnses-ethical-theory-gamlund.pdf Grcic, J. (2013). Virtue Theory, Relativism and Survival. Retrieved 7 September 2017, from https://www.ijssh.org/papers/273-C10018.pdf Hursthouse, R. (2000). Virtue Ethics and Human Nature. Retrieved 7 September 2017, from https://www.humesociety.org/hs/issues/v25n1-2/hursthouse/hursthouse-v25n1-2.pdf ONeill, O. (2010). Kantean Ethics. Retrieved 7 September 2017, from https://gbelic.org/courses/intro/lectures/lecture-7-deontology.pdf Tung, L. (2015). Rent-a-hacker site leaks Australian buyers' names and addresses. The Sydney Morning Herald. Retrieved 7 September 2017, from https://www.smh.com.au/it-pro/security-it/rentahacker-site-leaks-australian-buyers-names-and-addresses-20150529-ghca3f.html Wempe, B. (2004). On the use of the social contract model in business ethics. Retrieved 7 September 2017, from https://onlinelibrary.wiley.com/doi/10.1111/j.1467-8608.2004.00374.x/abstract

Steinbeck, John Parallels Essay Example For Students

Steinbeck, John: Parallels Essay Common GroundIn many of John Steinbecks works there are themes and elements thatparallel his other works. Steinbeck often tackles the result of peoplesbad fortune and the realization that their dreams have been destroyed. Wecan see that in his Pulitzer Prize winning The Grapes of Wrath and hiscritically acclaimed novel Of mice and Men Steinbeck shows us the results of people having their dreams destroyed. Steinbeck shows us that in his work hegives different characters similar goals and aspirations and has themdestroyed in similar ways. In both of the above mentioned books key characters have their dreamsdestroyed. Steinbeck often created characters possessing lofty goals;lofty goals in a world of despair and corruption. His characters did not havea dream of tangible luxuries, but a dream of corporal well being andrefuge with loved ones(Thomas 238). In Of Mice and Men, Lennie and George travel to California in order to find work. Once they salvage up enough money,Lennie and George pl an on being independent and not worrying about the outsideworld and its enigmas. George stated Someday were gonna get all thejack together and were gonna have a little house and a couple of acres an acow and some pigs. (Roberts, 187). Georges dream ran deeper than a lovefor farming and independence. The motivation for this dream was not just aproduct of the poor state of the country and widespread unemployment,but it was a dream that could ensure a happy ending for Lennie. George isanxious to secure his own place so that Lennie can live the type of life wherehe can be happy and not be hurt by people who do not understand his simpleways. George would run the farm; Lennie would tend the rabbits. This wasLennies dream, to tend the rabbits. He could think of nothing else moreenjoyable than tending the rabbits. Lennies dram is to have all the rabbits that hecan take care of, and his attempts to do the right thing are motivated by hisfear that George wont let him take care of the rabbits. (Tedlock 243). In TheGrapes of Wrath the Joad family also dreams of moving out west. They do this inhopes of escaping the direful situation in Oklahoma. Gonna buy a carand shove out west where its easy living. (Steinbeck 57). The Joads likeLennie and George plan on saving up enough money for their own plot of land. We will write a custom essay on Steinbeck, John: Parallels specifically for you for only $16.38 $13.9/page Order now Once this task is accomplished they hope to live a self-sufficient life andrely on one another. They believe that once in California they will find lifeeasier and find all they need in surplus. Jus let me get out to California whereI can pick me an orange when I want it. Or grapes, theres a thing I aintnever had enough of. Gonna get me a whole bunch of grapes off a bush, or whatever,an Im gonna squash em on my face an let em run off my chin.(Steinbeck105). There is clearly a parallel between the themes of these two books. Asboth works have the same basis for the characters dreams. How the dreammwas destroyed George and Lennie never had their dreams come true. Whenthey arrived at the homestead for work; George and Lennie at once felthostility from the ranch owners son Curley. Curley was a sinistershort-tempered man possessing little physical stature. From Curleysfirst encounter with Lennie, Curley was looking for an excuse to fight thesimple-minded Lennie. Curley develops a hatred for the bigger man whichwill be expressed in his desire to mutilate Lennie in the final scene.(Magil 4296) Lennie ended up killing Curleys wife. This was not a malicious acthowever. It was an accident that had an unfortunate consequence. .ufd476a9ea7ff16b2097a9591455d9366 , .ufd476a9ea7ff16b2097a9591455d9366 .postImageUrl , .ufd476a9ea7ff16b2097a9591455d9366 .centered-text-area { min-height: 80px; position: relative; } .ufd476a9ea7ff16b2097a9591455d9366 , .ufd476a9ea7ff16b2097a9591455d9366:hover , .ufd476a9ea7ff16b2097a9591455d9366:visited , .ufd476a9ea7ff16b2097a9591455d9366:active { border:0!important; } .ufd476a9ea7ff16b2097a9591455d9366 .clearfix:after { content: ""; display: table; clear: both; } .ufd476a9ea7ff16b2097a9591455d9366 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ufd476a9ea7ff16b2097a9591455d9366:active , .ufd476a9ea7ff16b2097a9591455d9366:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ufd476a9ea7ff16b2097a9591455d9366 .centered-text-area { width: 100%; position: relative ; } .ufd476a9ea7ff16b2097a9591455d9366 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ufd476a9ea7ff16b2097a9591455d9366 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ufd476a9ea7ff16b2097a9591455d9366 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ufd476a9ea7ff16b2097a9591455d9366:hover .ctaButton { background-color: #34495E!important; } .ufd476a9ea7ff16b2097a9591455d9366 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ufd476a9ea7ff16b2097a9591455d9366 .ufd476a9ea7ff16b2097a9591455d9366-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ufd476a9ea7ff16b2097a9591455d9366:after { content: ""; display: block; clear: both; } READ: Protection Of Endangered Species EssayLennies greatest difficulty is remembering. While he never plans to do anythingwrong, he simply cannot remember what is wrong and what is not. (Magil89). That consequence being the death of Curleys wife, and that Curleyordered the men to kill Lennie. The workers assembled and took up arms. George knew that the men were not out to right a wrong, but out to seekvengeance. George decided that he must kill Lennie. George knew thatthis was the only solution that would spare Lennie the misery that would beinflicted on him by Curley and his men. Like George and Lennie the Joadsnever saw their dreams materialize. They to were victims of the greed ofthis time period. The people of the west were averse to change. They wereafraid of the migrants because of their different life styles. Sure they talkthe same language, but they aint the same. Look how they live. Think any of uswould live like that? Hell no! (Steinbeck 302). The Joads soon learned thatthe people of the west actually hated the Oakies. A man returning back tothe Midwest from California told of the troubles to be found ahead. Peoplegonna have a look in their eye. They gonna look at you an their facesays, I dont like you, you son-of-a-bitch. Gonna be deputy sheriffs an theyllpush you aroun. You camp on the roadside an t heyll move you on. You gonnasee in peoples faces how they hate you.(Steinbeck 306). As the Joads arriveinto California they see that their dreams will go unanswered. The landlooked beautiful but the circumstances would not allow for prosperity. Lookinginto the valley the Joads regret that theirs cannot be the tranquil life thatit promises.(Tedlock 40). The dreams of George of and Lennie weredestroyed as a result of apathy. Throughout this novel we can see how Steinbeks characters have atotal lack of interest in others well being. In the first chapter thebus driver drops George and Lennie off miles from their destination. The driver didthis just to spare himself a few minutes of work. The dream was not destroyeddue to killing of Curleys wife at the hands of Lennie. But as a resultof Curleys lack of empathy. If Curley were more understanding andconsiderate of Lennies condition the dream may have grown and bloomed into reality. However given the circumstances George had no choice but to sacrifice heand Lennies dream so that Lennie would not suffer at the hands ofCurley. George decided that the only solution was to kill Lennie. The Joads alsohad their dreams destroyed at the hands of apathetic people. The Joads weretreated and looked at by the ranch owners like a team of oxen. They wereexpected to work long and hard hours for insulting wages. The authorities didnot have any concern for the poor who were being taken advantage of. Children were not even spared from the work and, like their parents wenthungry. The kids yo ought to see them. Little boils, like comin out,an they cant run around. Give em some windfall fruit, an they bloated up.(Steinbeck 363). They turned their heads away from the atrocities thatwere taking place in front of them, and bowed their heads to the almightydollar. The migrants had no choice if they wanted to work. If they refused thewages somebody else would be glad to take the job. Sup pose you got a job anwork, an theres jus one fella wants the job. You got to pay him whathe asts. But suppose them men got kids, an them kids is hungry. Spose adimell buy a box of mush for them. An you got a hundred men, jus offer em anickel. Why, theyll kill each other fighting for that nickel. .u0eab4a858f68d60c94344c7443f2c695 , .u0eab4a858f68d60c94344c7443f2c695 .postImageUrl , .u0eab4a858f68d60c94344c7443f2c695 .centered-text-area { min-height: 80px; position: relative; } .u0eab4a858f68d60c94344c7443f2c695 , .u0eab4a858f68d60c94344c7443f2c695:hover , .u0eab4a858f68d60c94344c7443f2c695:visited , .u0eab4a858f68d60c94344c7443f2c695:active { border:0!important; } .u0eab4a858f68d60c94344c7443f2c695 .clearfix:after { content: ""; display: table; clear: both; } .u0eab4a858f68d60c94344c7443f2c695 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0eab4a858f68d60c94344c7443f2c695:active , .u0eab4a858f68d60c94344c7443f2c695:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0eab4a858f68d60c94344c7443f2c695 .centered-text-area { width: 100%; position: relative ; } .u0eab4a858f68d60c94344c7443f2c695 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0eab4a858f68d60c94344c7443f2c695 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0eab4a858f68d60c94344c7443f2c695 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0eab4a858f68d60c94344c7443f2c695:hover .ctaButton { background-color: #34495E!important; } .u0eab4a858f68d60c94344c7443f2c695 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0eab4a858f68d60c94344c7443f2c695 .u0eab4a858f68d60c94344c7443f2c695-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0eab4a858f68d60c94344c7443f2c695:after { content: ""; display: block; clear: both; } READ: Buddhist Art In Japan Essay(Steinbeck 324). It was a rat race. The only way to get ahead in the world portrayed bySteinbeck was to turn your back on your fellow man. In these to works of Steinbeck the plight of the migrants is examined. Often its the wealth of the landowners pitted against the poor. In bothworks this wealth has molded the authorities into cold heartless men. Thesegreedy individuals destroy the dreams of the migrants. The villainouscharacters he portrayed only had a sense of present pleasure. They had no concern forthe fact that at the present moment a child had no life or food. The lowerclass had no way of getting ahead. Steinbecks charecters never had theirdreams materialize into achieved goals. This was true in both of Steinbecksabove mentioned works. George and Lennies followed their dream only to have itturn into a nightmare. The Joads journey led them from the barrenandsterile land, to the green, fertile yet poisonous land. In the end dreams turnedout to be just that, dreams, nothing more.

English-Spanish Basketball Glossary

English-Spanish Basketball Glossary If you want to talk basketball in Spanish, here are the words to do it. Since its origins in the late 18th century in Massachusetts, basketball has become an international sport. But it continues to be dominated by the United States, so it shouldnt be surprising that much of the Spanish-language vocabulary of the game comes from English. In fact, even in Spanish-speaking countries, English terms may be understood more readily than their Spanish equivalents. The Spanish vocabulary for the sport developed somewhat independently in various regions, so terms can vary not only between Spain and Latin America, but even between neighboring countries. Even the name of the game isnt uniform throughout the Spanish-speaking world. The vocabulary below represents some of the most common terms used by Spanish speakers, but it shouldnt be considered complete. Basketball Terms In Spanish air ball - el air ballassist (noun) - la asistenciabackboard - el tablerobank shot - el tiro a tablabasket (goal) - el cesto, la canastabasket (score) - la canasta, el encestebasketball (ball) - el balà ³n, la pelotabasketball (game) - el baloncesto, el bsquetbol, el basquetbol, el bsquetbox score - el box score, el sumariocenter - el/la pà ­votcheerleader - la animadora, el animador, el/la cheerleadercoach - el entrenador, la entrenadoracorner - la esquinacourt (playing field) - la pista, la canchadefend - defenderdribble (noun) - el drible, la finta, la bota, el dribblingdribble (verb) - driblardunk (noun) - el mate, el dunkfast break - el ataque rpido, el contraataqueforward - el/la alerofree throw - el tiro librehalf, quarter (period of play) - el periodo, el perà ­odohook shot - el ganchojump ball - el salto entre dosjump pass - el pase en suspensià ³njump shot - el tiro en suspensià ³nkey - la botella, la zona de tres segundosman-to-man (defense) - (la defensa) hombre a hombre, (la defensa) al hombreoffense - el ataqueovertime - la prà ³rroga, el tiempo aà ±adido, el tiempo extrapass (noun) - el pasepass (verb) - pasarpersonal foul - la falta personalpivot (verb) - pivotearplay (noun, as in three-point play) - la jugada (la jugada de tres puntos)player - el jugador, la jugadora, el/la baloncestistaplayoff - la liguilla, la eliminatoria, el playoffpoint (score) - el puntopoint guard - el/la base, el armador, la armadorapost - el postepower forward - el/la alero fuerte, el/la ala-pà ­votpress (noun) - la presià ³nrebound (noun) - el reboterebound (verb) - rebotarrecord  -   el rà ©cordreferee - el/la rbitro, el/la refereerookie - el novato, la novata, el/la rookiescreen (noun) - el bloqueoscreen (verb) - bloquearscrimmage - la escaramuzaseason - la temporadaseed, seeded (as in a tournament)  -   la clasificacià ³n, clasificadoshoot - tirarshooting guard - el/la escoltashot - el tiroteam - el equipotechnical foul - la falta tà ©cnicatimeout - el tiempo muertotip-off  -   salto entre dostournament - el torneoturnover - el balà ³n perdido, la pelota perdida, el turnoverwarmup - el calentamientowing - el/la alerozone defense - la defensa en zonazone offense - el ataque zonalzone press - el marcaje en zona Sample Spanish Sentences About Basketball These sentences have been adapted from current online publications to show how these words are used in real life. Cuando caigo hago dos movimiento de pivot y luego paso la pelota. (When I fall, I do two pivoting movements and then I pass the ball.)Pà ©rez convirtià ³ una jugada de tres puntos con 18.2 segundos por jugar en el tiempo extra. (Pà ©rez converted a three-point play with 18.2 seconds left in overtime.)Los ganadores de cada regià ³n avanzan a la Final Four. (The winners in each region adance to the Final Four. Final Four is feminine because the reference is to la ronda Final Four, or the Final Four round.)La temporada 2018-19 de la NBA es la septuagà ©simo tercera  temporada de la historia de la competicià ³n. (The 2018-19 season of the NBA is the 73rd season in the history of the competition. Note that the abbreviation NBA is treated as feminine because asociacià ³n, the word for association, is feminine.)El proceso de clasificacià ³n para el torneo de la NCAA consta de los torneos de cada conferencia. (The seeding process for the NCAA tpournament is made up of the tournamen ts of each conferencia.)El torneo es de eliminacià ³n directa y no existen partidos de consolacià ³n. (The tournament is single-elimination and there are no consolation games.) Dos tiros libres dieron la victoria a los Bulls. (Two free throws gave the win to the Bulls.)Una falta personal implica un contacto con el adversario mientras el balà ³n est en juego. (A personal foul involves contact with an opposing player while the ball is in play.)

UPenns Acceptance Rate: What Does It Take to Get In?

Only 8.4% of students get into UPenn. How can you stand out in the college admissions process? The University of Pennsylvania is one of the oldest and most prestigious universities in the nation. A member of the Ivy League, UPenn was founded by none other than Benjamin Franklin, who wanted to create a culture that â€Å"well-done is better than well-said.† Located in Philadelphia, UPenn provides numerous opportunities for its students to put into practice what they are learning and become leaders in their fields. Here’s what you need to know to get in. When you apply to UPenn, you will apply to one of the following—the College of Arts and Sciences, the School of Engineering and Applied Science (Penn Engineering), the School of Nursing, or the Wharton School. It’s not easier or harder to get into one school over the other; just choose the one that matches your academic and professional interests. There are some important dates and deadlines to keep in mind: Early Decision applicants should submit all the requisite materials by November 1. For Regular Decision, the deadline is January 5. If you’re unsure about whether or not you should apply early, check out our post that explains the difference between early action, early decision, and regular decision . Be sure to submit all of the following components by the date required: For students with significant financial need, they may substitute the QuestBridge Application instead of the Common or Coalition Application. Last year, UPenn received a total of 44,491 applications. Of those, only 3,740 students were admitted, meaning they have an 8.4% acceptance rate. Out of the admitted students, 2,518 enrolled this year. That means that UPenn has a yield of 67%, meaning that most students who are accepted into UPenn choose to attend. 8.4% may sound daunting or nearly impossible to get in, but it is important to remember that your chances of acceptance depend on the strength of your application profile. There are a few things you can do to increase your chances of being admitted, including talking to people who have been through the UPenn admissions process, whether an alumni in your community, or a third-party college admissions consulting team like . Estimating your chance of getting into a college is not easy in today’s competitive environment. Thankfully, with our state-of-the-art software and data, we can analyze your academic and extracurricular profile and estimate your chances. Our profile analysis tool can also help you identify the improvement you need to make to enter your dream school. UPenn looks for students who embody Benjamin Franklin’s ideal of people who want to be in service to society. As one of the â€Å"elites†, UPenn factors every part of your application, from your essays to your test scores into their admissions decision, so you’ll want to showcase how your passion and talents serve or impact your community. In terms of academics, UPenn requires that students consistently take classes in core subject areas (English, Social Studies, Math, Science, and foreign language). You should aim to take at least one course in each of those subjects every year you are in high school, or as close to every year possible, and excel in each. In the class of 2022, 96% of applicants were in the top 10% of their high school. When taking the SAT or ACT, aim for a score in the range of the middle 50% of applicants to increase your chances of being admitted: UPenn is similar to Brown and Columbia in that it heavily values academics, but with more of an explicit focus on intellectual diversity and service to society. UPenn wants to admit scholarly students with a clear passion to impact community backed by quantifiable action and leadership. When you apply to one of UPenn’s four schools, you need to demonstrate how you would fit the type of student that school is looking for in each component of the application. Showcase your intellectual diversity. It’s not enough to just get good grades in your classes. If you want to receive an acceptance letter from UPenn, you need to make sure you are taking (and excelling in) the most rigorous high school curriculum. Additionally, your course load should reflect diversity. So, if STEM courses dominate your transcript, you should make sure you are balancing it out with humanities classes (or vice versa). Tell your story. UPenn approaches applications holistically and with great care. All students are required to tell the university how they will explore their intellectual and academic interests and there are additional essays specific to the program you choose. Use these opportunities to tell UPenn what you’re like as a student, friend, family member, innovator, and future world-changer – all the intangible qualities that make you unique.

Answer the question about a book Essay Example | Topics and Well Written Essays - 750 words

Answer the question about a book - Essay Example Under these missions, Hurtado narrows down to marriage, courtship, women as a component of the society and shows how they helped to reshape the roles and identities set by gender and race. This essay, therefore, will identify and show how marriage, courtship and gender facilitated the coming together of the various races in the state of California in the 1800s. Through these tools; gender, marriage and courtship, Hurtado has discussed the libertine in California which was part of the coming together of the various societies into one Californian community. The shackles of race that held these had to be broken through liberalization and marriage and courtship played the major role in this. Richards (1956) states, â€Å"dust was more plentier than pleasure, pleasures more enticing than virtue, fortune was the horse, youth in the saddle, dissipation the track, and desire the spur† (130). The libertine came because of the realization of the evils that were manifested through the tr agedy of a teenage death. It was in botched abortion or the brutalization of Indian woman that exposed the seamy underside of gender relations. To facilitate gender relation, Hurtado uses a market approach to examine the dynamics of gender. Hurtado argues that scarcity serves to raise the status of women by allowing them to escape the shackles of unwanted marriages as well as a disgraceful past. â€Å"Minority status does not usually confer power on the powerless, and California was no exception† (130). Hurtado however, interjects that even though the ‘freedoms’ were advantageous to women, they were not meant to benefit women but men though finding available women; available for sexual, social or matrimonial purposes in the scarce market. According to Richards (57), in the 1850 the ratio of men to women among the Caucasian population in the state of California was 12:2 but by 1860, it had dropped to 2:4. The ‘freedoms’ accorded to women however, rema ined and served to elevate relations among gender in the state. These ‘freedoms’ were however limited to poorer white women in relation to the colored women who were excluded. Courtship is the other tools that served in promoting cordial relations among the Spaniards, the Mexicans and the American natives in the historic California. Prior to making up their mind, to enter a marriage agreement or not courtship is a vital process .It serves to facilitate understanding and appreciation of the other person. In this process, it is not always that courtships will lead to marriage. As a result, in most cases, an individual will court several persons and at the end of the day, marry only one. In the 1800s California, this served as an opportunity for the various communities to know and understand each other (Chavez-Garcia 131). Men from the Spaniard community courting women from the Mexican or Native American communities would end up knowing many good virtues about them. This w ould be regardless of whether the relationship ended up in marriage or not, it was obvious that the courtship relation had served to know the other better and appreciate them more. Hurtado refers to women as the ‘civilizers’ in the frontiers. The other aspect, according to Hurtado, that served to elevate relations among the communities in California was culture. Culture is a broad aspect, and in this case, it is represented by marriage. The communities

Essay Questions Example | Topics and Well Written Essays - 750 words - 11

Questions - Essay Example On the other hand, efficiency depends on the time an organization or its employees take to execute a task. An efficient organization has its employees executing tasks within the shortest time possible and utilizing resources optimally. In other words, the employees use the minimum amount of resources to get optimal results. For example, an efficient manager uses emails in communicating with the employees while an inefficient manager uses letters. Both effectiveness and efficiency are equally important for the organization to achieve a high level of success. For example, using the minimal resources to produce goods and services improves performance. Additionally, consistent results improve performance. They enhance consumer satisfaction thus increasing the demand for the goods or services. The managers can improve both effectiveness and efficiency at the same time. For example, they can achieve this by hiring the right workforce to do the right job. Such an employee would not only ensure consistency in results, but would execute his tasks at the minimum time possible. Through this, the organization will attain consistent results using the minimal resources as possible. Both would enhance the organization’s performance. In October 2014, Wal-Mart announced that it would cut benefits for all the associates that are working less than 30 hours a week. This is unethical for a company that has been in the news for numerous unethical practices over the last a few years. Labor activists are blaming the company for the unfair pay for its workers. According to the activists, the retailer focuses on employing low wage employees, part-time. The employees are crying over low wages (nytimes.com). Some of them cannot even afford the basic needs. This is unethical because it is the responsibility of an organization to ensure that their employees are living a decent life, by paying them a fair salary. In the

Racism and ethnicity Essay Example for Free

Racism and ethnicity Essay Joseph Addison once said that, â€Å"If men would consider not so much where they differ, as wherein they agree, there would be far less of uncharitableness and angry feeling in the world. † This holds true to the sentiments I have when it comes to the numerous injustices people incur due to their skin color, ethnicity, and the like. I have seen and witnessed first hand the harm people can cause to one another due to petty differences between them; and I have also often pondered why such acts occur in our world. I used to think that this may be an isolated case; a freak phenomenon that has occurred solely in the confines of my home land. A social phenomenon that has existed in my home land due to the history our people have gone through. Yet, I have seen that such injustices and anger occur in other lands such as the United States of America and knowing of this makes me wonder if racism can be found in all societies regardless of geographic location and history. To get a better understanding of this social phenomenon I have decided to look into the cases of racism I have seen in my home country of Serbia and compare that to those acts I have seen here in America. Before I do proceed, I think it is necessary to take into consideration what racism really is. Many scholars have given various definitions to this phenomenon and the differences in the definitions can be attributed to the fact that the term covers a broad spectrum of implications of race-based bigotry, prejudice, violence, oppression, stereotyping or discrimination. Since it covers such a wide array of topics and takes into account various social issues we can take into account 2 general definitions of racism; the sociological and the legal. Racism is broadly defined as a form of discrimination based on characteristics of race and existing either as individual racism, which originates in the racist beliefs of a single person, or institutional racism, which occurs when racist ideas and practices are embodied in the folkways, mores and norms (Leeder. 2003). On the other hand, sociologists Noel Cazenave and Darlene Alvarez Maddern define racism as â€Å" a highly organized system of race-based group privilege that operates at every level of society and is held together by a sophisticated ideology of color/race supremacy. Racist systems include, but cannot be reduced to, racial bigotry,† (Cazenave and Maddern 1999: 42). Based on these definitions we can see two dominant themes when we speak about racism. The first among the two is the fact that racism takes into account the psyche of an individual. To be more precise, we deal with the construct of beliefs a person or group may hold against others as embodied by the mores and norms they have. The second aspect that we find is the fact that racism is a highly organized group structure as pointed out by Noel Cazenave and Darlene Alvarez Maddern. With regard to the second aspect, we find that racism is a social construct, a privilege of certain groups within a society. Hence, we are led to conclude that the social phenomenon can very well exist in any society. After all, there is no true homogenous society and the fact remain that differences abound between groups. Take the United States of America, though it is a single country the social structure can still clearly delineated between the different races that occupy its geography. As for my home country of Serbia, we also see that racism cuts across groups as I have seen people display acts of racial discrimination on gypsies; a group who since their unexplained appearance in Europe over nine centuries ago, the gypsies have refused to fall in with conventional settled life. They remain a people whose culture and customs are beset with misunderstanding, and who cling to their distinct identity in the teeth of persistent rejection and pressure to conform. This social group has been long been ridiculed and persecuted in Serbia. I have also personally seen people who look like neo-Nazis with their shaved heads launching verbal assaults and beating up gypsies. It is a saddening truth that things like this happen. What’s worse is the fact that gypsies are actually persecuted all around Europe. Other shocking instances of racial acts can also be seen in soccer games in Serbia. An example of this is even cited on a blog/news commentary on the Fox Sports website.

Essay on Spiritual Poverty in James Joyces Dubliners -- Dubliners Es

Spiritual Poverty Exposed in The Dubliners  Ã‚   Joyce describes the spiritual poverty of the people of Dublin in the industrial age, with powerful images of mechanized humans and animated machines. In "After the Race" and "Counterparts" he delineates characters with appropriate portraits of human automation. Machines seize human attributes and vitality in opposition to the vacuous citizens of Ireland's capitalist city. Joyce's use of metaphorical language brings to life the despair of his country. In Winesburg, Ohio, Sherwood Anderson writes an allegorical account of the failure of mankind (1919). Although Anderson depicts rural life in the "New World," his understanding of human nature and descriptive terminology provide a valuable framework for examining Joyce's rendition of urban misery in the "Old World." "The Book of the Grotesque," the opening piece of Anderson's short story collection, animates the thoughts of a dying old man: It was his notion that the moment one of the people took one of the truths to himself, called it his truth, and tried to live his life by it, he became a grotesque and the truth he embraced became a falsehood. (24, Penguin Edition). This notion, that belief in a single truth or paradigm distorts people such that they become warped and can no longer function as human, is central to Joyce's characterizations of the Dubliners. Twentieth Century Homo sapiens can be distinguished from machines by their potential to think openly and consider myriad ideas without being paralyzed by a singular absolute. When people clutch an idea and transform it into an ideal, the separation between man and machine becomes blurred. Human automatons mechanically follow the programming of their truth. In "A... ... demands that he find an outlet for his frustration, and he beats his child to slake the strange thirst for violence of an alcoholic. When an individual seizes a single idea or paradigm they loose their humanity and assume the form of a grotesque machine. Joyce's characterizations of mechanical people and animate machines in The Dubliners follow this philosophy as presented by Sherwood Anderson, and reinforce its applicability. Dubliners are anesthetized by their truths and experience a paralysis of their human possibilities. Only dull machinery remains. This machinery is then capable of great inhumanity as it follows the scripture of its truth. Alcoholics can beat children, Capitalists can ravage countries, and Nationalists can fight wars (religious or profane) to exterminate other ethnicities. Works Cited: Joyce, James Dubliners, New York:Penguin, 1993.

Zoe’s Tale PART II Chapter Sixteen

â€Å"We're looking for Joe Loong,† Jane said, to the assembled search team, at the edge of the forest by Joe's house. Dad, who was standing with her and Savitri, was letting her run the show. â€Å"He's been missing for the last two days. Therese Arlien, his companion, tells me that he was excited about the return of the fanties to the area and told her he was thinking of trying to get close to one of the herds. We're working under the assumption that's what he did, and then either got lost, or perhaps got injured by one of the animals.† Jane motioned at the line of trees. â€Å"We're going to search the area in teams of four, spreading out in a line from here. Everyone in a group stays in voice contact with the group members on either side; every one at the left or right of a group also stays in voice contact with your opposite number from the next group over. Call to each other every couple of minutes. We'll do this slow and careful; I don't want any of us adding to the number of the lost, understand? If you lose voice contact with the other members of your group, stop and stay where you are, and let your group members reestablish contact. If the person next to you doesn't respond when you call, stop and alert those you are in contact with. Again, let's not lose anyone else, especially when we're trying to find Joe. Now, you all know who we are looking for?† There were general nods; most of the hundred and fifty or so folks who'd showed up to look for Loong were friends of his. I personally had only the vaguest of ideas of what he looked like, but I was going on the idea that if someone came running toward us, waving his hands and saying, â€Å"Thank God you found me,† it was likely to be him. And joining the search party was getting me a day out of school. You can't argue with that. â€Å"All right, then,† Mom said. â€Å"Let's organize into teams.† People started grouping together in fours; I turned to Gretchen and figured she and I would be a team with Hickory and Dickory. â€Å"Zoe,† Mom said. â€Å"You're with me. Bring Hickory and Dickory.† â€Å"Can Gretchen come with us?† I asked. â€Å"No,† Jane said. â€Å"Too large. Sorry, Gretchen.† â€Å"It's all right,† Gretchen said to Mom, and then turned back to me. â€Å"Try to survive without me,† she said. â€Å"Stop,† I said. â€Å"It's not like we're dating.† She grinned and wandered off to join another group. After several minutes three dozen groups of four were spread out over more than half a klick of tree line. Jane gave the signal and we started in. Then came the boring: three hours of stomping through the woods, slowly, searching for signs that Joe Loong had wandered in this direction, calling out to each other every few minutes. I found nothing, Mom to my left found nothing, Hickory to my right found nothing, and Dickory to its right found nothing either. Not to be hopelessly shallow about it, but I thought it would be at least a little more interesting than it was. â€Å"Are we going to take a break anytime soon?† I asked Jane, walking up to her when she wandered into visual range. â€Å"You're tired?† she said. â€Å"I would think that after all the training you do, a walk in the woods would be an easy thing.† I paused at this comment; I didn't make any secret of my training with Hickory and Dickory – it would be hard to hide, given how much time I gave to it – but it's not something that the two of us talked about much. â€Å"It's not a stamina issue,† I said. â€Å"It's a boredom issue. I've been scanning the forest floor for three hours. I'm getting a little punchy.† Jane nodded. â€Å"We'll take a rest soon. If we don't find something in this area in the next hour, I'll regather people on the other side of Joe's homestead and try over there,† she said. â€Å"You don't mind me doing what I do with Hickory and Dickory, do you?† I asked. â€Å"It's not like I talk about it to you much. Either with you or Dad.† â€Å"It worried us the first couple of weeks, when you came in covered with bruises and then went to sleep without actually saying hello to us,† Jane said. She kept walking and scanning as she talked. â€Å"And I was sorry it broke up your friendship with Enzo. But you're old enough now to make your own choices about what you want to do with your time, and we both decided that we weren't going to breathe down your neck about it.† I was about to say, Well, it wasn't entirely my own choice to do this, but Jane kept talking. â€Å"Beside that, we think it's smart,† she said. â€Å"I don't know when we'll be found, but I think we will be. I can take care of myself; John can take care of himself. We were soldiers. We're happy to see that you're learning to take care of yourself, too. When it comes down to it, it might be the thing that makes a difference.† I stopped walking. â€Å"Well, that was a depressing thing to say,† I said. Jane stopped and came back to me. â€Å"I didn't mean it that way,† she said. â€Å"You just said I might be alone at the end of all this,† I said. â€Å"That each of us will have to take care of ourselves. That's not exactly a happy thought, you know.† â€Å"I didn't mean it that way,† Jane said. She reached over and touched the jade elephant pendant she had given me years ago. â€Å"John and I will never leave you, Zoe. Never abandon you. You need to know that. It's a promise we made to you. What I am saying is that we will need each other. Knowing how to take care of ourselves means we are better able to help each other. It means that you will be able to help us. Think about that, Zoe. Everything might come down to what you are able to do. For us. And for the colony. That's what I'm saying.† â€Å"I doubt it's going to come to that,† I said. â€Å"Well, I doubt it too,† Jane said. â€Å"Or at least I hope it doesn't come to that.† â€Å"Thanks,† I said, wryly. â€Å"You know what I mean,† Mom said. â€Å"I do,† I said. â€Å"I think it's funny how bluntly you put it.† To the left of us there was a faint scream. Jane swiveled in its direction and then turned back to face me; her expression left very little doubt that whatever mom-daughter bonding moment we'd been having was at a very abrupt end. â€Å"Stay here,† she said. â€Å"Send word down the line to halt. Hickory, come with me.† The two of them sped off in the direction of the scream quietly at what seemed like an almost impossible high speed; I was suddenly reminded that, yes, in fact, my mom was a veteran warrior. There's a thought for you. It was just now I finally had the tools to really appreciate it. Several minutes later Hickory returned to us, clicked something to Dickory in their native tongue as he passed, and looked at me. â€Å"Lieutenant Sagan says that you are to return to the colony with Dickory,† Hickory said. â€Å"Why?† I asked. â€Å"Have they found Joe?† â€Å"They have,† Hickory said. â€Å"Is he all right?† I asked. â€Å"He is dead,† Hickory said. â€Å"And Lieutenant Sagan believes there is reason to worry that the search parties may be in danger if they stay out here much longer.† â€Å"Why?† I asked. â€Å"Because of the fanties? Was he trampled or something?† Hickory looked at me levelly. â€Å"Zoe, you do not need me to remind you of your last trip into the forest and what followed you then.† I went very cold. â€Å"No,† I said. â€Å"Whatever they are, they appear to follow the fantie herds as they migrate,† Hickory said. â€Å"They have followed those herds back here. And it appears that they found Joseph Loong in the woods.† â€Å"Oh my God,† I said. â€Å"I have to tell Jane.† â€Å"I assure you, she has figured it out,† Hickory said. â€Å"And I am to find Major Perry now, so he will know presently. This is being taken care of. The lieutenant asks for you to return to Croatoan. As do I. Dickory will accompany you. Go now. And I advise silence until your parents speak of this publicly.† Hickory strode off into the distance. I watched it go, and then headed home, fast, Dickory matching my strides, both of us moving quietly, as we had practiced so many times. The fact that Joe Loong was dead spread fast in the colony. Rumors of how he died spread even faster. Gretchen and I sat in front of Croatoan's community center and watched a revolving cast of rumormongers offer up their takes. Jun Lee and Evan Black were the first to talk; they had been part of the group that had found Loong's body. They were enjoying their moment in the spotlight as they told everyone who would listen about how they found Loong, and how he had been attacked, and how whatever had attacked him had eaten part of him. Some people speculated that a pack of yotes, the local carnivores, had cornered Joe Loong and brought him down, but Jun and Evan laughed at that. We'd all seen the yotes; they were the size of small dogs and ran from the colonists whenever they saw them (and for good reason, since the colonists had taken to shooting at them for bothering the livestock). No yote, or even a pack of yotes, they said, could have done to Joe what they'd seen had been done to him. Shortly after these gory tidbits had gotten around, the entire colony council met in Croatoan's medical bay, where Loong's body had been taken. The fact that the government was being pulled into it made people suspect it might actually have been murder (the fact that the â€Å"government† in this case was just twelve people who spent most of their time hoeing rows like everyone else didn't matter). Loong had been seeing a woman who'd recently dumped her husband, so now the husband was a prime suspect; maybe he'd followed Loong into the woods, killed him, and then yotes had at him. This theory made Jun and Evan unhappy – their version with a mysterious predator was much more sexy – but everyone else seemed to like it better. The inconvenient fact that the presumed murderer in this case had already been in Jane's custody on a different charge and couldn't possibly have done the deed seemed to escape most people's notice. Gretchen and I knew the murder rumor had nothing to it, and that Jun and Evan's theory was closer to reality than not, but we kept our mouths shut. Adding what we knew wouldn't make anyone feel less paranoid at the moment. â€Å"I know what it is,† Magdy said, to a bunch of male friends. I nudged Gretchen with an elbow and motioned with my head at Magdy. She rolled her eyes and very loudly called him over before he could say anything else. â€Å"Yes?† he said. â€Å"Are you stupid?† Gretchen asked. â€Å"See, this is what I miss about you, Gretchen,† Magdy said. â€Å"Your charm.† â€Å"Just like what I miss about you is your brains,† Gretchen said. â€Å"What were you about to say to your little group of friends, I wonder?† â€Å"I was going to tell them about what happened when we followed the fanties,† Magdy said. â€Å"Because you think it would be smart at the moment to give people another reason to panic,† Gretchen said. â€Å"No one's panicking,† Magdy said. â€Å"Not yet,† I said. â€Å"But if you start telling that story, you're not going to help things, Magdy.† â€Å"I think people should know what we're up against,† Magdy said. â€Å"We don't know what we're up against,† I said. â€Å"We never actually saw anything. You're just going to be adding to the rumors. Let my parents and Gretchen's dad and the rest of the council do their jobs right now and figure out what's actually going on and what to tell people without you making their job harder.† â€Å"I'll take that under advisement, Zoe,† Magdy said, and turned to go back to his pals. â€Å"Fine,† Gretchen said. â€Å"Take this under advisement, too: You tell your pals there about what followed us out there in the woods, and I'll tell them the part where you ended up eating dirt because Hickory dropped you to the ground after you panicked and took a shot at him.† â€Å"A really lousy shot,† I said. â€Å"One where you almost blew off your own toe.† â€Å"Good point,† Gretchen said. â€Å"We'll have fun telling that part.† Magdy narrowed his eyes at both of us and stomped off toward his pals without another word. â€Å"Think it'll work?† I asked. â€Å"Of course it'll work,† Gretchen said. â€Å"Magdy's ego is the size of a planet. The amount of time and effort he puts into doing things to make himself look good is astounding. He's not going to let us mess with that.† As if on cue, Magdy glanced over at Gretchen. She waved and smiled. Magdy surreptitiously flipped her off and started talking to his friends. â€Å"See,† Gretchen said. â€Å"He's not that hard to understand.† â€Å"You liked him once,† I reminded her. â€Å"I still like him,† Gretchen said. â€Å"He's very cute, you know. And funny. He just needs to pull his head out of a certain part of his anatomy. Maybe in another year he'll be tolerable.† â€Å"Or two,† I said. â€Å"I'm optimistic,† Gretchen said. â€Å"Anyway, that's one rumor squashed for now.† â€Å"It's not really a rumor,† I said. â€Å"We really were followed that night. Hickory said so.† â€Å"I know,† Gretchen said. â€Å"And it's going to come out sooner or later. I'd just rather not have it involve us. My dad still doesn't know I did all that sneaking out, and he's the sort of guy that believes in retroactive punishment.† â€Å"So you're not really worried about avoiding panic,† I said. â€Å"You're just covering your own tail.† â€Å"Guilty,† Gretchen said. â€Å"But avoiding panic is how I'm rationalizing it.† But as it happens, we didn't avoid panic for long. Paulo Gutierrez was a member of the colonial council, and it was there he found out that Joe Loong had not only been killed, but that he'd been murdered – and not by a human being. There really was something else out there. Something smart enough to make spears and knives. Something smart enough to turn poor Joe Loong into food. The council members had been ordered by my parents not to talk about this fact yet, in order to avoid a panic. Paulo Gutierrez ignored them. Or, actually, defied them. â€Å"They told me it was covered by something called the State Secrets Act, and that I couldn't tell you about it,† Gutierrez told a group that surrounded him and a few other men, all carrying rifles. â€Å"I say to hell with that. There's something that's out there right now, killing us. They have weapons. They say they follow the fantie herds, but I think they could have just been in the woods all this time, sizing us up, so they would know how to hunt us. They hunted Joe Loong. Hunted him and killed him. Me and the boys here are planning to return the favor.† And then Gutierrez and his hunting party tromped off in the direction of the woods. Gutierrez's declaration and news of his hunting party raced through the colony. I heard about it as kids came running up to the community center with all the latest; by that time Gutierrez and his crew had already been in the woods for a while. I went to tell my parents, but John and Jane were already off to bring back the hunting party. The two of them were former military; I didn't think they would have any trouble bringing them back. But I was wrong. John and Jane found the hunting party, but before they could drag them back, the creatures in the woods ambushed them all. Gutierrez and all his men were killed in the attack. Jane was stabbed in the gut. John chased after the fleeing creatures and caught up with them at the tree line, where they attacked another colonist at his homestead. That colonist was Hiram Yoder, one of the Mennonites who helped save the colony by training the rest of us how to plant and farm without the help of computerized machinery. He was a pacifist and didn't try to fight the creatures. They killed him anyway. In the space of a couple of hours, six colonists were dead, and we learned that we weren't alone on Roanoke – and what was here with us was getting used to hunting us. But I was more worried about my mom. â€Å"You can't see her yet,† Dad said to me. â€Å"Dr. Tsao is working on her right now.† â€Å"Is she going to be okay?† I asked. â€Å"She'll be okay,† Dad said. â€Å"She said it was not as bad as it looked.† â€Å"How bad did it look?† I asked him. â€Å"It looked bad,† Dad said, and then realized that honesty wasn't really what I was looking for at the moment. â€Å"But, look, she ran after those things after she'd been wounded. If she had been really injured, she wouldn't have been able to do that, right? Your mom knows her own body. I think she'll be fine. And anyway, she's being worked on right now. I wouldn't be at all surprised if she's walking around like nothing happened by this time tomorrow.† â€Å"You don't have to lie to me,† I said, although per the previous comment he was actually telling me what I wanted to hear. â€Å"I'm not lying,† Dad said. â€Å"Dr. Tsao is excellent at what she does. And your mom is a very fast healer these days.† â€Å"Are you okay?† I asked. â€Å"I've had better days,† he said, and something flat and tired in his voice made me decide not to press the matter any further. I gave him a hug and told him I was going to visit Gretchen and would be over there for a while, in order to stay out of his hair. Night was falling as I stepped out of our bungalow. I looked out toward Croatoan's gate and saw colonists streaming in from their homesteads; no one, it seemed, wanted to spend the night outside the walls of the colony village. I didn't blame them one bit. I turned to head to Gretchen's and was mildly surprised to see her striding up under full steam. â€Å"We have a problem,† she said to me. â€Å"What is it?† I said. â€Å"Our idiot friend Magdy has taken a group of his friends into the forest,† Gretchen said. â€Å"Oh, God,† I said. â€Å"Tell me Enzo isn't with him.† â€Å"Of course Enzo's with him,† Gretchen said. â€Å"Enzo's always with him. Trying to talk sense to him even as he's following him right off a cliff.†

Computerized grading system Essay

Information technology (IT) is the application of computers and telecommunications equipment to store, retrieve, transmit and manipulate data, often in the context of a business or other enterprise.The term is commonly used as a synonym for computers and computer networks, but it also encompasses other information distribution technologies such as television and telephones. Several industries are associated with information technology, including computer hardware, software, electronics, semiconductors,internet, telecom equipment, e-commerce and computer services. Technology (from Greek Ï„Î ­Ãâ€¡ÃŽ ½ÃŽ ·, techne, â€Å"art, skill, cunning of hand†; and -ÃŽ »ÃŽ ¿ÃŽ ³ÃŽ ¯ÃŽ ±, -logia) refer to the collection of tools, including machinery, modifications, arrangements and procedures used by humans. Engineering is the discipline that seeks to study and design new technologies. Technologies significantly affect human as well as other animal species’ ability to control and adapt to their natural environments. The term can either be applied generally or to specific areas: examples include construction technology, medical technology and information technology. The human species’ use of technology began with the conversion of natural resources into simple tools. The prehistoric discovery of how to control fire increased the available sources of food and the invention of the wheel helped humans in traveling in and controlling their environment. Recent technological developments, including the printing press, the telephone, and the Internet, have lessened physical barriers to communication and allowed humans to interact freely on a global scale. However, not all technology has been used for peaceful purposes; the development of weapons of ever-increasing destructive power has progressed throughout history, from clubs to nuclear weapons. Technology has affected society and its surroundings in a number of ways. In many societies, technology has helped develop more advanced economies (including today’s global economy) and has allowed the rise of a leisure class. Many technological processes produce unwanted by-products, known as pollution, and deplete natural resources, to the detriment of Earth’s environment. Various implementation s of technology influence the values of a society and  new technology often raises new ethical questions. Examples include the rise of the notion of efficiency in terms of human productivity, a term originally applied only to machines, and the challenge of traditional norms. Today, people are relying more on technology. Technology refers to all the rays people use their creation and discoveries to assure their needs and desires; therefore technology includes the use of both primitive and highly advanced tools and method. The inventions and the development of new technology, people are using the most important and most interesting machine that man has developed the computer. Researchers also have a responsibility to reflect on how their work and the knowledge they are generating might be used in the broader society. Researchers assume different roles in public discussions of the potential uses of new knowledge. They often provide expert opinion or advice to government agencies, educational institutions, private companies, or other organizations. They can contribute to broad-based assessme nts of the benefits or risks of new knowledge and new technologies. They frequently educate students, policymakers, or members of the public about scientific or policy issues. They can lobby their elected representatives or participate in political rallies or protests. In some of these capacities, researchers serve as experts, and their input deserves special consideration in the policy-making process. In other capacities, they are acting as citizens with a standing equal to that of others in the public arena. Researchers have a professional obligation to perform research and present the results of that research as objectively and as accurately as possible. When they become advocates on an issue, they may be perceived by their colleagues and by members of the public as biased. But researchers also have the right to express their convictions and work for social change, and these activities need not undercut a rigorous commitment to objectivity in research. The values on which science is based—including honesty, fairness, collegiality, and openness—serve as guides to action in everyday life as well as in research. These values have helped produce a scientific enterprise of unparalleled usefulness, productivity, and creativity. So long as these values are honored, science—and the society it serves—will prosper. The Banjo Laurel National High School is a public school in Banjo West, Tanauan City, Batangas. This school Banjo Laurel National High School  was establish on June 2 1975. The mission of the school is committed to mold and spiritual values, upgrade their academic performance and provide pathways to success through the concerted efforts of the teachers, parents and other stakeholders education. The vision of the school is by 2015, DepEd is globally recognized for good governance and for developing functionally literate and God-loving Filipinos. Mrs. Elsa V. Lladoc she’s the first teacher in BLNHS and now she is the Teacher in Charge in this school. The school maintains a small staff of teachers and personnel as compared to its growing population. There are teacher handling as much as four different subject a side from being a class adviser and area coordinator. Majority of the teachers handle three different year level. Significant of the study The researchers believe that developing the Computerized Grading System can make the grade easier and faster to compute. Specially, the proposed system will be beneficial to the following: Banjo Laurel National High School With the help of this system, the school will improve when it comes in computing the grade. The Banjo Laurel National High School will be the one of the school used the Computerized Grading System. The Teachers With the help of this system the teachers will not used the manual system. They will used our proposed system. And with he help of that they would be easier and faster when it comes in computing the grade of the students. The Students Developing a computerized grading system for BLNHS would make the task of recording and computing grades easier for the teachers. This will not only benefit to the teachers of the school but will also to the students because of he improvement in the accuracy of calculations and in the proficiency and productivity. To Future researchers The study is deemed used to future researchers as it will provide information for further research regarding the topic. Statement of a Problem The study of aimed to provide a computerized grading system to Banjo Laurel National High School. Upon the investigation of the researchers, they found out the following problems: 1. The existing process of computing the grades is manual and its more risky than a computerized system. 2. The manual records are often misplaced. 3. It is time consuming to calculate grades of a students manually. Objectives of the Study Specifically the study rough to meet the following objectives: 1. To create a system that automatically calculates the grades of the students. 2. To develop the computing grading function such as record keeping. 3. To establish accuracy and convenience in the computing grading process. Scope and Limitation The scope of our study is for the grading system of the said school.

Total Quality Management and Malaysia Airlines Essay Example

Total Quality Management and Malaysia Airlines Essay Example Total Quality Management and Malaysia Airlines Essay Total Quality Management and Malaysia Airlines Essay VOLUME 4 NUMBER 6 1994 CELEBRATE ANDRECORD Malaysia Airlines Corporate Vision and Service Quality Strategy Abdullah Mat Zaid Malaysia Airlines vision is to become An Airline of Excellence, offering the very best to its passengers in terms of safety, comfort, service and punctuality. This vision was amplified by our chairman in the companys 20th anniversary commemorations in October 1992. The mission has been stated in three main thrusts as follows: (1) To make Malaysia Airlines one of the leading standard bearers for the airline industry in terms of safety, efficiency and quality of service. ) To develop Kuala Lumpur as the preferred gateway into Malaysia and the South-East Asia region. (3) To make Kuala Lumpur a major cargo transhipment area for the Asia-Pacific rim. Among the key initiatives taken to meet our mission for the future are a fleet modernization and network expansion programme, an upgrading of our in-house maintenance and engineering facilities, development of modern in frastructure and computer systems and training and developing of personnel to meet the needs of the future. In addition, top management has refocused its goal on creating a customer-driven and quality-oriented ulture in the launching of the company-wide Destination Service Excellence (DSE) programme in July 1991. (The DSE programme is an extension of Total Quality Management to provide a clear focus on customer requirements at the heart of Duslness processes In Malaysia Alrllnes ana to create a quality service culture through internal communications and human relations management practices which can firmly reflect the importance the company places on good customer service. At the second DSE Convention held by Malaysia Airlines in October last year, which carried the theme Enhancing World Class Quality hrough Competitiveness, our chairman Tan Sri Zain Azraai inspired the employees by reiterating top managements commitment to the vision for Malaysia Airlines to become An Airline of Excellence. Tan Sri Zain stressed that in any organization there are four areas within that paradigm of Total Quality which emphasize continuous improvement which need to be addressed: (1) The individual in an organization: it has been said that the key to creating a Total Quality organization is first to create a Total Quality person who uses a true-north compass that is objective. This compass is used to find and ocus on the organizations future direction. 2) Managerial effectiveness: which is basically to nurture a win-win partnership between the individual and the organization, and between the organization and its customers. (3) Organizational productivity: for which quality should be seen to start from the top. The leadership of the organization must be intimately involved to see that the quality paradigm is planted into the minds and hearts of all staff. (4) The non-human side of the organization: in terms of equipment, facilities, processes and systems; these also contribute to the custom ers impression about the type of uality to expect of the company. In the concluding part of his address, Tan Sri Zain said that the DSE programme is a philosophy, a paradigm of continuous improvement which is not the programme of the company but the philosophy and value of everyone in the company. He summed up: It has been said that Quality will give an lnOlvlOual or organlzatlon a long-term competltlve advantage. And if it is in the character of the individual and in the culture of the organization, it cannot be duplicated by anyone. Our managing director, Dato Kamaruddin Ahmad also offered some pertinent directions to he participants at the convention with his statement of the challenges facing the company and the service quality strategy which has been developed. The Malaysia Airlines service quality strategy which he articulated is briefly as follows. The first step Malaysia Airlines took in developing a service strategy was the embarkation Managing Service Quality, Vol. 4 No. , 1994, pp. 11-15 MCB university press, 0960-4529 11 MANAGING SERVIC E QUALITY on a company-wide thrust towards service excellence, when the DSE programme took off in July 1991 to position the airline as An Airline of Excellence in the Asia-Pacific region. This strategy has lately been reinforced by a comprehensive review of the companys business processes so as to align the people and systems components of the business process with the customer-driven strategy. The service quality strategy addresses two main thrusts. (1) To reinforce the Total Quality philosophy in the Malaysia Airlines service culture through the springboard of TQM. The philosophy embraces the concept of quality in everything we do, including decision-making, work processes, work environment, teamwork and so on. (2) To improve customers perceived quality of Malaysia Airlines. This covers both the technical and functional aspects of our service offerings. tlquette ana nanollng customer complalnts Employees have also passed through the Quality Improvement Team (QIT) training programmes under the DSE project, and employees have taken the initiative to form cross-functional action teams to identify specific problems in quality or service in their working environment and to propose solutions to management. These action teams help to promote a quality culture in the company by inculcating cross-functional improvement processes which make quality customer service an ngoing agenda in the company. We believe that the more that service quality is discussed within the company, the greater the understanding will be of what it means in the dayto-day working environment of the employees and the better the company will be in achieving it. We are still a long way from saying that the DSE quality customer service approach has been completely integrated into the company, but what we are clearly seeing is a significant transformation of the corporate culture that is becoming more customer driven and quality oriented. Reinforcing the Corporate Culture to Foster Change Communicating Externally with Customers While setting the right corporate culture is crucial to achieving good service quality through internal communication processes to motivate employees and to ensure that the companys aspirations are well understood by everyone, we have also to communicate externally to ensure that customers understand what the company is offering in terms of service, to manage their expectations and to persuade them to buy our service. This external communication process forms an important part of managing the evidence by providing tangible clues to help customers, as well as employees, form the ight mental picture of the intangible service offered by Malaysia Airlines. An example is in advertisements which feature employees to show to customers the importance of service through people, but advertising is only one of the ways in which external communications can help to Improve tne customers perception 0T quall Conscious efforts are being made to reinforce the customer-driven focus and quality-orientation conveyed in top managements vision for excellence to all employees. The DSE programme forms the main vehicle for company-wide definition and understanding of the shared values hrough top-down communication as exemplified in the management speeches at DSE conventions, as well as bottom-up communication of departmental missions and quality improvement projects to the DSE Council chaired by the managing director from time to time. Values are also shared through other internal communications processes such as the in-house newsletter (Berita MAS), by way of reports on the progress of service initiatives and to publicize the achievements of employees who have provided excellent service to customers. The in-house newsletter also features a column called From the MDs Desk which serves as a regular reminder to all employees on examples regarding the right way to satisfy customers and to provide top-quality service. External speakers have also been invited from top-quality organizations such as IBM and Shell to share their experiences on service quality with our employees at Saturday Encounters held from time to time. To help employees understand better what is expected of them in terms of serving customers, training programmes have been conducted for employees at all levels to educate them on what quality customer service is at Malaysia Airlines nd on basic service standards such as telephone Malaysia Airlines Advertisements The advertising medium plays a major role in Malaysia Airlines communication strategy but other media are also used such as press releases, the in-flight magazine Wings of Gold, familiarization tours of Malaysia Airlines facilities for travel agents, Journalists and the general public, and so on. Malaysla Alrllnes launcnea two major advertising campaigns in October last year for both the domestic and international markets. 12 enhance the recall value of the commercial as well as to create an airline advertisement that is clearly ifferentiated from others. The 9()-second commercial has received overwhelming praise from both industry sources as well as the public at large since it was launched last September. It is said to be the most ambitious television commercial ever undertaken by an advertiser in Asia, using state-ofthe-art visual effects developed by a company owned by George Lucas and Lucas Film Ltd, which won 12 Oscar awards for block-buster films such as Star Wars and ET and is also responsible for the box-office success Jurassic Park. The Care commercial was aimed at the local Malaysian market reinforcing a promise Malaysia Airlines has always nurtured since the company was incepted in 1971. The Care positioning theme promised the level of caring that goes into every aspect of handling the diverse needs and expectations of our passengers. A woman is seen anguishing over her pet budgerigars that are being carted into cargo, a pregnant woman needs help with her luggage, an old woman is rather bewildered and a child is separated from her parents in the mad rush to catch the flight. As usual, with ease and sincerity, the calm and caring staff from Malaysia Airlines sort and iron out all the problems captured at the moments of truth. Staff involvement is crucial towards underlining the credibility of the advertising message which is why, for the first time, more than 60 staff participated in the first of the series titled Care. In addition to the Care commercial, three other commercials have been developed on the themes of Reunion, Mulu and Special Fares. The Reunion commercial shares happy moments 0T Tamlly reunions among Malayslans. q The Mulu commercial demonstrates the extensive network served by Malaysia Airlines domestically. q The Special Fares features some 40 different choices available for Malaysians to fly around he country on economical value-added fares. The underlying promise conveyed in these commercials is to show that Malaysia Airlines cares, and that the new advertisements are not cosmetic, in line with the companys Destination Service Excellen ce strategy. The main thrust of the international advertising campaign titled Vision was to project the size and stature of Malaysia Airlines in a futuristic sense which reflects a modern, global and futuristic mental picture of the airline in the minds of the target consumers. The futuristic strataport is in the aerodynamic shape of Malaysia Airlines kite logo to symbolize he modernity and expansion of the airline and this vision is used as the springboard to convey a thousand dream flights. The Nision commercial also conveys the message that Malaysia Airlines has made great leaps forward from its previous stature as a relatively young airline, in that it now carries more passengers than any other airline from South-East Asia on some of todays most advanced aircraft, and spans a truly international network of 90 destinations across five continents. Also, to reflect the Malaysian character of the Vision commercial, a large number of Malaysia Airlines in-flight crew and Malaysian actors were nvolved in the lead roles for the advertisement. The computer-generated visual presentation of Malaysia Airlines as a futuristic airline helps to New Uniforms for Front-line Employees By managing the tangibles associated with the service experience, marketers have the opportunity to reinforce other service quality dimensions with a quality look not necessarily by looking expensive or elegant but by paying attention to basics such as cleanliness, orderliness and customer-friendly systems to the extent that such tangible evidence is approprlate to tne target market ana overall service strategy. This means attention to the smallest detail that competitors might consider trivial and unworthy of investment. Yet, it is the visible details that can add up for customers and signal a strong message of caring and competence. Malaysia Airlines experience in presenting a quality look as a component of its service quality strategy extends through many areas in the physical environment of the airline, including the decor of its front-office ticketing counters, its Golden Lounges at the airports, the cabin interior of its aircraft, the uniforms of its cabin crew and other frontline staff, he presentation of in-flight meals, the appearance of our check-in counters, and so on. Besides modernizing the aircraft fleet with the latest new generation 8747-400, A330 and 8737400/500 aircraft, Malaysia Airlines has implemented a new quality appearance for all frontliners since last year by introducing a collection of new uniforms for cabin crew and counter staff designed by Gherardini of Italy. While the timeless sarung kebaya with batik motifs has been retained for female staff, uniforms for the male staff have for the first time in 17 years seen a visible change to a style that is more in vogue. Quality Meals In the many other little things that we do that present a quality look to our passengers, I can draw from the example of the award Malaysia Airlines received from Inflight Research Services of London last year ranking Malaysia Airlines top in First Class service from a survey of 31 international airlines. 13 Malaysia Airlines scored highest in three service dimensions of cabin crew courtesy, meal presentation and quality of meals served. In the area of meal presentation, Malaysia Airlines excelled mainly because of the great attention given to the Tlner eta a 11S 0T tne meal presentatlon, e. . : Presentation of the bar service, with a good selection of internationally known liqueurs, wines and champagnes served by experienced and capable cabin staff. q Branded quality glasses, plates, bowls and cutlery which carried a good and consistent corporate image, presenting a pleasing and exclusive feel to the First-class cabin. In particular, Malaysia Airlines uses cut glass fo r its First-class drink service, and it was revealed that less than 25 per cent of the airlines surveyed offer this extra touch of exclusivity. Presentation of salt, pepper and butter is of a very good standard and appearance unlike everal airlines which make use of plastic cartons for butter and paper sachets for salt and pepper. In the case of the quality of meals served, this pertained mainly to the condition and appearance of the food at the point of service rather than the type of food served on board. Malaysia Airlines was ranked top on quality of meals served in terms of the meals being served in the best condition, that is the food served was fresh and appealing and retained a good flavour and appearance. Kuala Lumpur and London since last October. This is basically a standard tray set-up service which is vailable to those passengers who do not wish to go through the standard full-course supper service for First Class, which is otherwise delivered on a service trolley. The quick meal option is timed especially for flights departing around midnight to cater to those passengers who wish to have a quick supper and go to sleep. This meal service alternative was introduced based on feedback obtained from Malaysia Airlines Esteemed Travellers (MET) who attend special MET luncheons and food-tasting sessions organized by the airline. In view of the favourable response from passengers, this quick meal option was extended to ther flights in our menu change for the summer 1994 season. Prompt Meal servlce Tor en u Class Passengers We have also made improvements to service procedures for those passengers travelling in Golden Club Class. This has resulted in a reduction of the service delivery time by more than 25 per cent to about 1. 5 hours, without affecting the quality of service. Beverage Service on Cart for Economy Class Passengers This is another improvement we have made for the Economy Class passengers which was implemented in the summer 1994 season. Previously, our cabin crew offered Juice and beer s standard choices for after-take-off beverages in the Economy Class while passenger requests for other drinks were entertained separately. The new service for beverages to be delivered on the cart will offer passengers the drink of their choice on the cart without their having to wait for a separate Flexible Menu Policy Continuous improvements are being made to the in-flight menu, in keeping with the new menu policy (started last year) to increase the cycle of change to meet the changing needs and expectations of customers, based on feedback from voyage reports and passengers. This new policy reates better flexibility in customizing to the different tastes and preferences of the passengers by offering a greater variety of meal combinations, a more extensive range of appetizers, and creative food preparations with the aim of being on par with the cuisine served in excellent hotels. The new menus for international flights feature a variety of tastes and flavours of Malay, Chinese, Caribbean and Mediterranean cuisines. The health aspect of travellers has also not been ignored, due attention being given to low-fat content, calorie count and cholesterol levels in the menu preparation. Cabin Crew Proficiency in Foreign