Answer 2 Questions Example

Answer 2 Questions Example Answer 2 Questions – Coursework Example Case Study: JC Penny’s Corporation, Inc. Case Study: JC Penny’s Corporation, Inc. The key or fundamental change that took place in the JC Penny’s Corporation, Inc. was the culture of management. Before its new leadership, it is reported that the organization had a rigid and streamlined or formal form of leadership. However, with new leadership of Myron E. Ullman the chairman and the CEO, Allen Questrom, and Vanessa Castagna, the company witnessed dramatic changes in its leadership with informal but respectful communication among all employed. This nature of relationship among the workers of the company changes the mode of work by easing the working environment of all employees; thus, increasing their productivity (Purkayastha, 2007; Pg. 03). Additionally, according to Ullman, that rigid culture and mood was never conducive for the company to achieve its organizational plans and object; therefore, he found it necessary to change it. He also noted that such changes will run down the ladder to the interaction and relation to the customer (Purkayastha, 2007; Pg. 10); thus, increasing the productivity of the organization. During this period of effective cultural change in the JC Penny Corporation, Inc., Ullman and his team applied numerous Johnson and Scholes cultural web models in the organizational management (Cadle, Paul, and Turner, 2010; pg. 183). Among other Johnson and Scholes cultural web principles that they applied include the stories. This new leadership realized that stories told within and outside the organization regarding the organization are vital in the growth and development of the organization and they achieved this by changing the perception of the employee about the organization (Cadle, Paul, and Turner, 2010; pg. 195). Additionally, they applied the rituals and routines whereby they changed the daily actions and behaviors that employed were subjected; these added values to the management. ReferencesCADLE, J., PAUL, D., & TU RNER, P. (2010).  Business analysis techniques: 72 essential tools for success. London, British Computer Society.PURKAYASTHA D. (2007). ICMR Center for Management Research. Remaking JC Penney’s Organization Culture. Retirved December 2, 2013, from academia-research.com/filecache/instr/4/0/929816_407-057-1.pdf